Phau Ntawv Qhia Sab saum toj rau Tsim Koj Lub Raj Mis Sau Npe
Honey manufacturers may experience unique challenges when designing their container labels. With many industry standards and material options of different advantages, the options are practically endless. Luckily, Glassnow's work with honey businesses has allowed us to offer the guide below for your honey label design.
Cov Lus Qhia
Zoo Honey Jar Label Designs Ua Kom Zoo Ua Ntej Ua Ntej
As discussed in our previous blog on eye-catching labels, a product's label is the first indicator of quality to a customer. For shelved products, aesthetic assessment is the first brand experience that most customers have with your product, and your label must capture their attention from the shelf in mere seconds. To do so, you must understand who that customer is, and what is important to them.
Nkag siab koj cov khoom siv zib ntab
Knowing your customer and what they value is key when branding your honey. Pairing this with general eye-catching design tactics is the best formula for winning shopper attention.
With many health benefits culinary uses, customers choose honey for many purchases. FoodInsight.org reports that the top purchase drivers can be summarized in the following:
Nqe
Cov khoom xyaw: Hauv zos sourced, tsawg ua, ntuj thiab organic
Sustainability: Ua nyob rau hauv txoj kev ruaj khov, lub luag haujlwm ntim, thiab siv tshuaj tua kab tsawg tsawg.
These drivers speak to what's important to a customer's purchase. So, communicating them with content and imagery through the label design has become ever so important. Save shoppers time by sharing the important characteristics in an easy-to-consume way.
Ask yourself what values are important to you and your brand of honey? Which of the purchase drivers above can you claim to provide? Chances are, these are values shared by your customers, and ones that you can honestly speak to with your label.
Nrog rau kev tsom mus rau cov lus pom muaj txiaj ntsig zoo thiab kev xa xov zoo los ntawm kev tsim qauv zoo, ya tawm ntawm lub txee yuav yooj yim dua li koj xav.
Yuav Ua Li Cas Tsim Lub Npe Zoo Tshaj Plaws Honey Jar Label
Thaum tsim cov khoom lag luam rau kev lag luam tsim xws li zib ntab, cov khoom lag luam yuav tsum paub nrog cov neeg siv khoom xa rov qab thaum ua kom pom tseeb ntawm thawj - lub sijhawm cov neeg yuav khoom ntawm kev sib tw.
It's well worth the effort for honey brands to explore what does (and doesn't) work for the established industry. The most important things to consider are package-label fit, colors, imagery, brand story, values, and high-quality characteristics of your honey.
Siv daim ntawv lo tsim cov ntsiab lus uas cuam tshuam nrog zib mu
Qhov xwm ntawm zib mu coj ntau cov duab rau lub siab:
Made by muv
Created in zib mu zib mu
Taken from paj
Loved by dais
Collected in zib mu
Cov no yog universal tseeb paub los ntawm manufacturers thiab cov neeg siv khoom ob leeg. Lawv yog cov ntsiab lus lom zem txog zib mu uas peb tuaj yeem hais rau hauv txoj kev muaj tswv yim.
Utilizing a few of these images as part of your label makes it easy for customers to identify what product you are selling and what values matter to you. It can be as simple as featuring a bear in your label or making your label/jar in the shape of a honeycomb. The goal of featuring these is kev lag luam kev paub.
Cia Koj Siab -Zoo Honey Ci Nrog Ib Daim Ntawv Sau Yooj Yim
You can use imagery and iconography creatively to make it clear that your jar contains honey. Once your product can obviously be recognized as honey, it's time to set it apart from your competitors and achieve hom kev paub. Qhov no feem ntau tuaj yeem ua tiav los ntawm kev saib sab nraud ntawm koj tus kheej kev lag luam thiab mus rau cov qauv ntawm lwm tus kom pom cov kev xaiv ntim tshwj xeeb.
Ib qho ntawm cov kev hloov tshiab tshaj plaws rau hnub tim yog qhov tsim ntawm cov khoom ntim me me. Cov qauv no cia cov khoom hais lus rau nws tus kheej thiab feature txwv cov duab luam kom ntes tau qhov muag. Hloov chaw, lawv siv cov ntsiab lus zoo ntawm lawv cov khoom muag rau cov neeg siv khoom.
For honey, this could mean clear glass jars that show the amber tones of your sweet product. Any colors or images here would be in service of the natural vibrance of your product, no distractions.
Written copy should always be minimal on a design, but newer label styles are taking it a step further. For ntuj tshuaj products like honey, simply putting those words front center on your packaging shows customers exactly what they're looking for. These are the words on customers' minds when they're shopping so seeing them on your packaging can be an easy way to stand out.
Cov ntaub ntawv kom suav nrog ntawm Koj Lub Pob Ntseg Daim Ntawv Sau Npe Tsim
Tsis txhob hnov qab thaum tsim koj daim ntawv qhia zib ntab yog cov ntaub ntawv xav tau los ntawm txoj cai kom luam tawm rau nws. Cov ntaub ntawv zoo li no tuaj yeem siv qhov chaw muaj txiaj ntsig ntawm koj daim ntawv lo, tab sis tseem tuaj yeem pab koj lub hom phiaj loj hlob yog tias siv kom raug.
FDA Cov Ntaub Ntawv Khoom Noj
The Food Drug Administration has certain requirements for selling honey in the USA. Meeting these is not only legally vital to selling your product but also important for consumers. Customers are more conscious than ever of what they're consuming, what it does to their bodies, and to our environment. Being open honest about what's in your honey can be a big selling point for customers looking for a product that has nothing to hide.
Cov ntaub ntawv tiv tauj
Just as vital as nutritional information, your business' contact information is important to feature all over your product label. This doesn't just stop at your phone number but includes fun things like social media handles.
Nov yog lub sijhawm zoo los txhawb koj txoj kev muaj nyob online!
Muab koj cov neeg siv khoom ntau txoj hauv kev kom ncav cuag lawv qhov kev paub nrog koj cov khoom thav ntawv koj ua lub tuam txhab xav txuas. Qhov kev sib txuas no mus ntev rau kev sib cog lus nrog koj cov neeg siv khoom thiab muab kev txhawb zog los qhia koj rau lwm tus.
Honey ntim khoom thiab daim ntawv lo tsim
While your honey label is the most communicative part of your overall packaging, it is only one part. When designing it you must think not only about the label, but the packaging itself. These two components must come together for a singular consistent experience for every customer, so it's worth exploring what makes them both right.
Ib txwm xaiv iav ntim rau zib ntab
As discussed in our previous blog on glass vs. plastic packaging, plastic always runs the risk of compromising sensitive products within, whether through leaching moisture or chemicals.
Nrog zib mu, tswj cov dej noo yog qhov tseem ceeb rau khaws cia cov khoom qab zib. Lub impermeability ntawm lub khob ntim kom tsis muaj crystallization los yog fermentation ntawm cov khoom rau ntau ntev dua li cov yas.
